Founder-led SEO and AI search
SEO should bring you customers, not just traffic.
We help suppliers, service firms and online stores turn search into enquiries and sales. We research the demand, build the pages and fix the technical barriers.
- 1SearchA buyer searches
- 2AI answerThe AI answer
- 3First resultThe first result
AI Overview
Most office fit-outs take six to twelve weeks. Choose a contractor that designs and builds, and ask to see recent projects.
How to plan an office fit-out
yourbusiness.com
Your businesshttps://yourbusiness.com › office-fit-out
Office fit-out, designed and built | Your business
Plan, design and build your office with one team. See costs, timelines and recent projects.
Where most of our clients start.
Pick the one that sounds like your business. Each is a different job, so we start by finding out which.
We get traffic, but no enquiries.
Visitors arrive and leave. We find which pages should be turning them into conversations.
Traffic without leadsTraffic dropped after our redesign.
Rebuilds quietly break what Google could read. We find what changed and put it back.
Recover after a redesignGoogle isn't showing our pages.
Pages that are blocked, duplicated or unreachable never rank. We find the cause.
Pages not indexedCompetitors show up in AI answers. We don't.
ChatGPT and Google's AI quote pages they trust. We build the pages worth quoting.
AI searchOur Shopify store doesn't sell from search.
Product and collection pages built for how shoppers actually search.
Shopify SEOWe're about to change platforms.
Keep the pages that bring enquiries before the new site goes live.
Plan a migration
Demand research
Find the searches your buyers make before they call anyone.
Procurement teams search for what you supply before they ask anyone for a quote. We find those searches, then build the pages they should land on.
How we research demand
JS Wallmatrix: 260 buyer searches mapped to 30 pages. 100+ qualified enquiries followed.
Total clicks
458
Total impressions
11.7K
Northgate Pumps · northgatepumps.com
Home | Northgate Pumps
Welcome to Northgate Pumps. Quality and service you can trust since 1998.
Example: an industrial pump supplier
3,480 searches in three months. The buyer finds a homepage, fifteenth.
Give AI a page worth quoting.
ChatGPT, Gemini and Google’s AI answer your buyers’ questions by quoting pages they trust. We write the pages that deserve to be quoted.
How do I choose a cold storage contractor for a pharma warehouse?
Start with how they prove temperature control. A qualified contractor maps every room with calibrated sensors and hands you the results before any product goes in. Harbor Cold
Then ask who services the system after handover, and how quickly they respond.
Harbor Cold Systems
How we validate a pharmaceutical cold room
Handover is not the end of the build. We map every room with calibrated sensors and hand you the results before any product goes in.
Example: a cold storage contractor
The quoted sentence came from a page written to answer that exact question.

JS Wallmatrix is cited in ChatGPT and Google’s AI Overviews for flooring, carpet and vinyl plank searches all over Metro Manila.
What this looked like for our clients.

Case study
JS Wallmatrix
We built JS Wallmatrix a page for every question buyers search before they ask for a quote. One SEO campaign now brings in $20,000 a month in extra revenue.
Built for searches likespc flooring price philippines
See which pages bring you enquiries, not just visits.
Your busiest page is often not the one that brings business. We trace every enquiry to the page it came through, then put the work where buyers actually contact you.
Analytics· Pages, last 30 days
baylinestaffing.com
Most visits
/jobs/nurse-vacancies
4,820
visits
0
employer enquiries
Job seekers. Nobody here is hiring.
Most enquiries
/employers/healthcare
610
visits
10
employer enquiries
Hospitals and clinics, looking to hire.
Example: a recruitment agency. Same site, same month.
Get a free site checkStrata Solutions
toRidgefield Supply
One finding on ridgefieldsupply.com
214 of your product pages are hidden from Google.
The fix: one setting in your theme.
Example: a building-supply company
The kind of finding a free site check sends back.
It starts with one finding about your site.
No account manager in between. The person who checks your site leads the work and reviews every page before it goes live.
- 1
Free site check
One finding about your site, in plain English, within two business days. Yours to keep.
- 2
A five-page pilot
Pages chosen by what your buyers actually search for. Small on purpose, so you see how we work.
- 3
Measured by enquiries
We track which pages bring enquiries and decide the next pages from that, not from traffic.
Before you send your site.
What if I don't know anything about SEO?
That is the normal case, and it isn't a problem. The site check comes back in plain English with one specific finding about your site, not a report full of jargon you'd have to learn to read. You don't need to understand search to understand "engines can't retrieve your product pages."
How much does this cost?
The site check is free, and there is nothing to buy after it. For paid work we quote after the check rather than before, because the honest number depends on what we find and how much of your site it touches. We would rather give you a real figure once we understand the scope than publish a range that turns out to be wrong for your situation. If the number doesn't work for you, the findings are still yours.
Will you promise my traffic will go up?
No. We sell a diagnostic, not an outcome, and anyone promising you a percentage before they've looked at your site is guessing. If we take on the fixes afterwards we'll tell you what we expect and why, and we'll tell you when a result isn't attributable to us, as we've done on this page.
What do you need from me to start?
Your domain. That is enough for the site check. For the full diagnostic, read-only access to Search Console makes the analysis considerably sharper: the collapse on this page was only visible through a daily API backfill.
Send us your site. We'll send back one useful finding.
- No call required.
- Nothing to buy afterwards.
- Within two business days.