AI-search optimization · AEO / GEO
AI-search optimization buyers can verify
When a buyer asks an AI assistant who to consider, your company needs to be findable, understandable and credible. We investigate the questions that matter, improve the pages and sources that explain your offer, and measure what each engine actually returns.
Example: a flooring supplier. Every business in the answer is invented.
Which flooring suppliers in Metro Manila can handle a 1,000 m² office project?
For a project that size, choose a supplier that installs as well as supplies. Three come up often:
- 1.
Your business: supplies and installs SPC and carpet tiles for offices and hospitals, and publishes its prices per square metre. yourbusiness.com
- 2.
Crestview Floors: a wide carpet-tile range, installed through partner crews. crestviewfloors.com
- 3.
Gulfline Interiors: a fit-out contractor that sources flooring as part of whole projects. gulflineinteriors.ph
Start with the buying question, not the acronym
AEO, GEO and AI-search optimization describe overlapping work. For your business, the useful question is whether a relevant buyer can discover the offer, understand the fit and verify the evidence.
We sample actual evaluation questions, distinguish branded retrieval from non-branded recommendations and check whether answers explain the company accurately. An absent or inaccurate answer gives us something concrete to investigate; it does not prove a lost sale.
- “Who should I consider?”
- Whether you are named at all, and next to whom.
- “Is this company a good fit?”
- Whether the answer describes your business accurately.
- “How much does it cost?”
- Whether your page is the source the answer quotes.
Every engine answers differently. We check each one.
We put your buyers' questions to ChatGPT, Google's AI Overview and Gemini, then record who is named, which pages are cited, and what is missing.
What does SPC flooring installation cost per square metre in Metro Manila?
Suppliers usually quote supply and installation together, per square metre. Your business and Crestview Floors both publish installed prices. Ask whether underlayment and levelling are included. crestviewfloors.com
Example: a flooring supplier. The same question in each engine.
Named, but someone else is linked.
ChatGPT mentions you, then gives a competitor's page as its source. We record a mention and a citation as two different things, because only one sends the buyer to your site.
The answer is only as good as the page underneath it.
The sentence an AI gives your buyer comes from a page somebody wrote. We make sure that page is yours, and that it says the right thing.
AI Overview
AI OverviewSPC flooring is usually quoted per square metre, supplied and installed. Check whether the quote includes underlayment and floor levelling.
SPC flooring price per square metreyourbusiness.com
Your business
SPC flooring price per square metre
We quote supply and installation together. Every quote says whether underlayment and floor levelling are included, so you can compare suppliers like for like.
Example: a flooring supplier. The highlighted sentence is the same in both.
Make the company and its evidence easier to understand
We improve commercial pages, technical access, authorship, service descriptions and the connections between claims and named work. Where practical, authentic client-side mentions and quotations strengthen verification.
Access
Search and AI crawlers can reach and read the pages that matter.
- Crawler rules and firewall settings checked
- Key content in the HTML the crawler receives
- Indexing and duplicate pages fixed
Pages
Your commercial pages answer the buyer's question directly.
- Service and product pages rewritten around buyer questions
- Price, scope and lead-time pages where buyers ask for them
- Links from the pages that already rank
Company
Who you are, what you do and where, stated the same way everywhere.
- About, service-area and team pages
- Named authors and review dates
- Business details consistent across your profiles
Evidence
Your claims connect to named work and to sources outside your site.
- Case pages linked to the claims they support
- Client mentions and quotations, where clients agree
- Listings and articles on sites your buyers already trust
The implementation sits alongside ordinary SEO. Useful content, accessible pages and credible external sources matter; special “AI schema” and a fixed answer length are not a substitute.
Measure the next commercial step
Citations are useful when they support discovery and consideration. We keep watching the enquiry and sales evidence so visibility does not become the whole objective.
- Signal
- What it establishes
- Named, cited or recommended
- An observed answer-engine output
- Observed referral
- A visit carrying an identifiable referrer
- Reported discovery
- What the buyer says influenced the enquiry
- Qualified opportunity
- A real business and scope worth pursuing
- Collected revenue
- Payment reconciled to won work
We retain engine, prompt, country, date, sources and failures. We do not combine these stages into a universal AI score.
Example: one buyer of a flooring supplier.
Two client examples, two kinds of evidence
JS WallmatrixChatGPT and Google's AI Overviews cite JS Wallmatrix for flooring, carpet and vinyl plank searches all over Metro Manila.
JS Wallmatrix’s SPC price page was cited for three of six Philippine buyer queries checked on 3 October 2026. July and August records also preserve citation observations.
In E-GMP’s employer archive, two buyers self-reported ChatGPT / AI Assistant discovery: a 20-cleaner requirement and a retail staffing enquiry. These are meaningful conversations, though the referrer and downstream sale are not independently reconciled.
Cited by Google. Reported by buyers.
JS Wallmatrix has dated AI Overview citations. Two E-GMP employer enquiries selected “ChatGPT / AI Assistant” as their discovery source.
Citation observations and buyer self-reports are different evidence.
Choose a scope that answers a real uncertainty
A pilot can establish the buyer-question baseline, improve selected pages and technical access, and define the next measurement pass. Separated-date repeats help distinguish a useful pattern from a single answer. No provider controls an engine’s recommendations. We agree the work and the evidence to review, then decide whether further investment is justified.
- 1spc flooring price
Pick the buyer questions
The questions your buyers ask before they contact anyone.
- 2
Not mentionedRecord the baseline
What ChatGPT, Google and Gemini say about you today.
- 35
Improve five pages
The pages and fixes the baseline points to.
- 4BeforeNot mentionedAfterCites your business
Ask again and compare
The same questions, side by side with the baseline.
Before you start.
Can you guarantee ChatGPT will recommend us?
No. No provider controls an engine's recommendations. We agree the work and the evidence we will review, then you decide whether further investment is justified.
Is this different from SEO?
It sits on top of ordinary SEO. Useful content, accessible pages and credible outside sources matter to both. Special "AI schema" and a fixed answer length are not a substitute.
What do AEO and GEO mean?
AEO, GEO and AI-search optimization describe overlapping work. For your business, the useful question is whether a buyer can find your offer, understand the fit and check the evidence.
What if AI doesn't mention us at all?
Then there is something concrete to investigate: which pages the engine used instead, and why. An absent answer does not prove a lost sale.
How will we know it worked?
We record each engine's answer with the question, country, date and sources, and repeat it on separate dates. Referrals and enquiries are tracked separately, so visibility never becomes the whole objective.
Send us your site. We'll send back one useful finding.
- No call required.
- Nothing to buy afterwards.
- Within two business days.