Blog
Practical notes on B2B search, commercial pages and AI-search visibility, grounded in client work, operator documentation and research. Dates, sources and measurement limits are included where they matter.
Buyer guide
SEO pricing in the Philippines: compare the scope behind the fee
Compare individual published offers, delivery responsibility and commercial assumptions before buying a pilot, project or retainer.
7 min read
Buyer guide
SEO agency, freelancer or in-house: which delivery model fits?
Compare accountability, implementation, expertise, continuity and your own coordination workload rather than team size alone.
6 min read
Buyer guide
Pages not indexed: collect the evidence before choosing a fix
Distinguish crawling, indexing, canonical selection, rendering and content-selection problems with a practical page evidence worksheet.
6 min read
Buyer guide
Business not showing in AI search: what should you investigate?
Separate wrong-entity answers, access problems, missing corroboration and non-recommendation before buying AI-search work.
6 min read
Buyer guide
Shopify collection and product SEO: build around how buyers choose
Collections answer a category decision; products answer a specific purchase. Give each page a job before adding more content.
5 min read
Buyer guide
Changing a Shopify theme: search and buying checks before launch
A theme switch keeps the catalogue, but can change the information, links, app behaviour and buying flow shoppers actually see.
5 min read
Buyer guide
Shopify SEO agency, developer or conversion work: what should you buy?
Identify whether the constraint is relevant discovery, buying information or storefront behaviour, then choose a scope that can actually change it.
5 min read
Buyer guide
How to measure AI-search enquiries without confusing citations with sales
Keep observed referrals, buyer-reported discovery and actual opportunities separate, then reconcile the enquiries before claiming revenue.
5 min read
Buyer guide
Website traffic but no leads: what to check first
Check the measurement, visitor intent, commercial pages and enquiry path before deciding what to change.
5 min read
Buyer guide
Traffic dropped after a website redesign: how to investigate
Compare dated site changes with search, indexing and enquiry evidence so the correction follows the diagnosis.
5 min read
Buyer guide
How to choose a B2B SEO agency or consultant
Compare relevant proof, implementation ownership, scope, reporting and a practical paid pilot.
5 min read
AEO
Answer engine optimization (AEO): what actually works, and what nobody has proven yet
AEO is mostly ordinary SEO with the answer made easy to lift. Here is the short list the evidence supports, the parts still unproven, and what we saw on a client’s own pages.
8 min read
AI search
Do you actually need to do anything about AI search?
Less than you have been told, and something different from what you have been sold. Here is what the evidence supports, what it does not, and who says so.
7 min read