Technical SEO · diagnosis and implementation
Technical SEO that reaches the implementation
A useful page cannot earn an enquiry if search engines cannot retrieve it, or the visitor cannot use it. We inspect the underlying response, templates and indexing signals, then implement or coordinate the correction.
Example: a cold-storage contractor. Google's verdict on one page, before and after the fix.
https://yourbusiness.com/cold-room-installation
URL is on Google
This page is indexed. It can appear in Google Search results.
- Page indexing
- Page is indexed
- Crawled as
- Googlebot smartphone
- Page fetch
- Successful
- Indexing allowed?
- Yes
Diagnosis
Find the barrier before buying more content
Pages missing from the index, important content absent from initial HTML, conflicting canonical signals and broken redirects each need a different correction. A visibility drop needs dated evidence rather than an automatic rebuild.
We check what the server sends, what the browser renders, how valuable URLs resolve and what your search instruments record. We prioritize barriers affecting commercial destinations.
E-GMP: five employer pages, built and indexed.
Why pages aren't indexed
Pages
- 214Put the words in the page Google receives
- 26Tell Google which version counts
- 12Send old addresses to the new pages
Example: a cold-storage contractor
Three reasons, three different corrections. None of them is more content.
Google can only show what it receives.
When a page's words only appear after scripts run, the copy Google keeps can be empty. We check that copy, not the page you see in your browser.
yourbusiness.comhttps://yourbusiness.com › cold-room-installation
Your business
You need to enable JavaScript to run this app.
https://yourbusiness.com/cold-room-installation
View crawled page
You need to enable JavaScript to run this app.
Example: a cold-storage contractor. The marked sentence is the same in both.
A scope your developer can act on, and we can help deliver
You receive the affected URLs or templates, observed behaviour, proposed correction, implementation owner and validation method. Access and change boundaries are agreed before private investigation or code changes.
Diagnosis
Every barrier dated, with the pages it affects.
- Affected URLs and templates
- Observed behaviour, with evidence
- Commercial pages first
Correction
A fix your developer can act on the same day.
- The proposed correction for each barrier
- The implementation owner, agreed up front
- Access and change limits set before work starts
Implementation
We build the fix inside the stack you have.
- Pages Google can read without running scripts
- Redirects from every valuable old address
- Shopify templates, navigation and cart
Validation
Every change re-checked after it ships.
- Responses, rendered pages and links re-tested
- Indexing watched in Search Console
- Enquiries tracked on the pages that sell
We can implement within a suitable existing stack or work with your team. Our Shopify portfolio includes Liquid templates, navigation, variant selection and cart logic; the broader engineering background includes KLGO's multi-branch inventory system.
Fix the template once, and every page built on it follows.
Many barriers sit in a template, not in one page. A correction there reaches every service, product or location page that uses it.
Service page template
40 pages are built on it
/cold-room-installation
On Google/blast-freezers
On Google/cold-room-repair
On Google/pharma-cold-rooms
On Google/ice-plant-design
On Google
and 35 more pages built on the same template
Example: a cold-storage contractor. Illustrative figures.
Validate the change, then watch the commercial pages
We recheck responses, rendered output, links and indexing signals after implementation. Search Console observations and enquiry tracking provide follow-through as search engines recrawl.
Example: one page of a cold-storage contractor.
Case study
E-GMP needed a readable route to employer content
The site had moved from WordPress to a React application. Strata investigated migration and indexing issues, then shipped five employer-facing pilot pages on 13 July 2026 with a readable HTML delivery path.
Built for searches like
manpower companies saudi arabia
Five employer pages. Built and indexed.
E-GMP's July 2026 pilot changed the delivery path and shipped five employer-facing pages, with recorded indexing observations.
The later employer archive contains genuine buying requirements, not just jobseeker activity. That gives the technical work a practical purpose: make relevant employer destinations accessible and useful.
The historical 87% impression decline predates the July pilot. It is diagnosis evidence, not a recovery result or a causal explanation of every enquiry.
How it starts.
A public site check can identify one useful lead for investigation; deeper access is a paid scope.
- 1yourbusiness.com
Send us your site
We look at your public pages. No logins needed.
- 2214 pages hidden from Google
Get one finding
One barrier worth fixing, with the pages it affects.
- 3Access agreed in writing
Agree the scope
The fix, who does it, and the access it needs.
- 4BeforeNot on GoogleAfterIndexed
Fix and re-check
We re-test every change after it ships.
Before you start.
Do we need a new website?
Only if the evidence says so. Each barrier needs its own correction, and a rebuild is never the default.
What access do you need?
None for the free check, which looks at your public site. Anything deeper is agreed with you in writing first.
We are about to launch a new site.
If you have an imminent launch, start with migration support. If the problem is inside a store, see Shopify SEO.
Send us your site. We'll send back one useful finding.
- No call required.
- Nothing to buy afterwards.
- Within two business days.