B2B SEO services · strategy and implementation
B2B SEO that gives buyers a reason to enquire
Your buyers can be searching before they are ready to speak to sales. If the right page is missing, they have to find their answer elsewhere. Strata researches those decisions, builds the pages and fixes what stands between the buyer and an enquiry.
Example: an industrial pump supplier. Every business shown is invented.
Your businessyourbusiness.com › centrifugal-pumps
Centrifugal pumps: prices, stock and lead times
Prices for every model, what is in stock in Manila, and delivery times by area. Ask for a quote in one step.
- Price list
- In stock
- Request a quote
Pacific Pump Supplypacificpumpsupply.com › pumps
Industrial Pumps | Pacific Pump Supply
Distributor of industrial pumps and spare parts. Contact our sales team for pricing.
FlowMax Industrialflowmax.com
FlowMax Industrial: Pumps and Valves
Pumps, valves and fittings for plants and buildings across Luzon.
Different buying journeys. The same commercial question.
For E-GMP, the useful audience is an employer with a staffing requirement, not everyone searching for a recruitment agency. Its reviewed employer enquiries include a 50-worker requirement, a 20-cleaner request and smaller specialist needs.
For JS Wallmatrix, buyers need prices, product suitability and installation information before requesting a quote. The client reported 80+ qualified enquiries and approximately 6,500 m² quoted in its initial five-month period.
We begin by understanding what your buyer needs to decide, then make sure your website has a useful destination for that search. Most B2B searches ask one of three things:
- “What will it cost?”
- A price, or at least what a quote includes and how it is worked out.
- “Is it right for us?”
- Whether you supply their sector, their size of job and their specification.
- “Can you deliver?”
- Stock, lead times, the areas you cover, and who you have done it for.
We look at your buyer's search the way they do.
Before we write anything, we check three places: what your buyers search, who answers them, and what happens when they try to ask you for a quote.
Example: an industrial pump supplier. Every business shown is invented.
Buyers already search for what you sell.
Search Console shows the searches your site already appears for, and how few of them become visits. We start with the commercial ones: price, supplier and specification searches.
Research becomes pages your sales team can use
We map commercial questions to the right service, product, sector or evaluation page. Existing pages can be improved or combined; new pages earn their place by answering a different buying need.
- centrifugal pump price
- centrifugal pump in stock manila
- centrifugal pump delivery time
Your business
Centrifugal pumps
- Price
- From ₱52,000 per unit, supplied and tested
- In stock
- 18 models in our Manila warehouse
- Delivery
- 3 to 5 working days in Metro Manila
Example: an industrial pump supplier. Three searches, one page that answers them and asks for the quote.
The implementation is part of the work
We can write and build commercial pages, repair rendering and indexing problems, improve internal links and make enquiry paths easier to use. You do not have to turn an audit into a second project before anything changes.
Research
Every buying search is matched to the page that should answer it.
- Commercial searches from Search Console and competitors
- One page assigned to each buying need
- Existing pages to improve, combine or retire
Pages
We write and build the commercial pages ourselves.
- Service, product and sector pages
- Prices, specifications and lead times where buyers ask for them
- Evaluation pages: comparisons and case pages
Technical
Google can reach, render and index the pages that sell.
- Rendering and indexing problems repaired
- Links from the pages that already rank
- Duplicate and thin pages resolved
Enquiry path
Asking for a quote takes one obvious step.
- Shorter quote and contact forms
- A clear next step on every commercial page
- Each enquiry tagged with the page it came through
If your developer or agency is already involved, we agree ownership and handoffs. Engineering supports the acquisition goal; a rebuild follows a demonstrated need, never a default package.
Know which enquiries deserve sales attention
We separate visits, accepted enquiries, qualified prospects, opportunities and collected revenue. A high-volume candidate page and a low-volume employer page can have very different commercial value. Reporting should help you choose the next investment, not reward the busiest chart.
Example: one buyer of an industrial pump supplier.
B2B SEO in our clients' records
E-GMPE-GMP's site spoke to job seekers. We built the pages GCC employers search for, and 16 employer enquiries arrived in two months.
16 employer buying enquiries in E-GMP's reviewed form archive, 23 July–23 September 2026. Requirements ranged from 1 to 50 workers.
Offices, BPOs, NGOs, hospitals and engineering consultancies ask JS Wallmatrix for quotes. JSW's map contained 260 unique keywords and 30 page destinations. 100+ qualified enquiries followed.
Eight of 24 page-sourced enquiries in its February–July sample came through long-tail variants. That is evidence of useful page contribution, not a prescribed page count for your business.
Intent-classified enquiries; requested workers, not placements. E-GMP: 16 intent-classified employer submissions, not a reconciled won-revenue cohort. JSW: reported forms/phone results; overlapping submission cohorts are not added. Full sources and periods are on the linked cases.
Inspect the employer caseA paid pilot before a continuing commitment
Start with one free public-site finding. Where page work fits, a paid pilot can cover approximately five selected pages over two weeks. Technical investigations have their own explicit deliverables and review criteria.
- 1centrifugal pump price
Pick the buyer searches
The price, supplier and specification searches your buyers make.
- 2
Homepage, page 2Record where you stand
Which of your pages shows up for each search today, and where.
- 35
Build five pages
Researched, written and live within two weeks.
- 4BeforeHomepage, page 2AfterYour price page
Review, then decide
The same searches checked again. You decide what comes next.
Before you start.
Do you only write content?
No. The implementation is part of the work: pages, rendering and indexing fixes, internal links and the enquiry path.
We already have a developer or an agency.
Then we agree who does what before work starts, so nothing is built twice.
How many pages will we need?
As many as there are different buying needs, and no more. We decide that from your buyers' searches, not from a package size.
What counts as a qualified enquiry?
A legitimate company with an appropriate problem and a route to a decision-maker can remain pending while budget and timing are established.
How do we start?
The quote covers research, production, implementation and measurement responsibilities. Continuing work follows the pilot review. We own strategy and final review; scoped specialists can support delivery.
Send us your site. We'll send back one useful finding.
- No call required.
- Nothing to buy afterwards.
- Within two business days.