Compare a published price with the work and responsibility it buys. A monthly content programme, one-off investigation and implemented migration solve different problems. The examples below are individual advertised offers observed on 4 October 2026, not a market average or a verified current contract quote.
Published Philippine offers, with their units kept visible
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| Provider / published offer | Advertised fee | Scope shown | Questions left for a quote |
|---|---|---|---|
| LeapOut Organic Basic / Plus / Premium | PHP 40,800 / 72,000 / 129,600 per month | 5–10 / 11–20 / 21–40 focus keywords; 1 / 2 / 4 monthly posts; audit cadence varies | Confirm development responsibility, taxes and exclusions. Six months is recommended, not stated here as a compulsory term. |
| Raffy Mansueto Starter / Growth / Enterprise | PHP 40,000 / 75,000 / 128,000 per month | Foundational audit and fixes; broader content/technical work at higher scopes | Scope can change with site size and competition. Confirm exact implementation, content quantities, term and tax treatment. |
| Searchfrost Basic / Standard / Premium, page labelled 2025 | PHP 45,000–55,000 / 55,000–70,000 / 75,000–150,000 per month | Basic on-page/technical/reporting; content, local/off-site work and broader strategy vary by offer | Accessible older-labelled price page, not a confirmed 2026 quote. Confirm six-month discount conditions and deliverables. |
Primary sources: LeapOut packages, Raffy Mansueto services, Searchfrost’s 2025-labelled offers. Published inclusions and currency are retained as advertised; ask each provider for a written current scope.
What makes two similar prices different?
Ask which pages will change, who supplies subject expertise and who implements technical findings. A proposal that includes development may remove work your team otherwise has to buy separately. A report-only audit can still fit when you already have an implementation team and a clear handoff.
Separate the monthly fee from setup, writing, design, developer time, paid tools, taxes and additional markets. Establish how changes outside scope are approved. Keyword counts and article counts describe production; they do not establish buyer fit or predict qualified enquiries.
Pilots, projects and retainers
A paid pilot limits a first engagement to selected deliverables and a review point. A project can fit a migration, technical investigation or a defined set of commercial pages. A retainer can fit continuing research, implementation, reporting and maintenance when there is a useful recurring backlog.
A two-week pilot shows how the provider reasons, executes and communicates. It is not a promise of SEO revenue in two weeks. For migration work, the scope should follow the launch risk and affected URLs rather than a fixed article quota.
Strata quotes after diagnosis. The free check returns one public-surface finding; a comprehensive audit or implementation is priced separately. A page pilot may cover approximately five selected pages over two weeks. Technical work gets an explicit equivalent scope. None of the prices above is a Strata package.
When SEO may be commercially unsuitable
If the offer has little reachable buyer-search demand, a weak margin, an urgent cash need or no capacity to fulfil work, more search visibility may not solve the commercial problem. Existing relevant visitors may need clearer specifications, pricing context or a better enquiry path before more acquisition.
Use the qualified-enquiry break-even calculator with your own contribution and close-rate assumptions. It estimates the enquiries needed to cover an entered investment, not the enquiries SEO will produce. Long sales cycles and delayed collections still require a cash plan.
Compare the same decision across proposals
Write down implementation ownership, client workload, acceptance criteria, reporting definitions, minimum term and account ownership for every offer. An unknown term is a question to resolve, not a zero-cost inclusion. Then inspect relevant client work and its measurement period.
The B2B provider-selection guide covers verification; the delivery-model comparison helps assess who should own the work.