SEO migration services
SEO migration support before and after launch
A redesign deadline is the moment to account for the pages buyers already find. We map valuable URLs and content before launch, or investigate what changed when visibility has already fallen. Technical SEO and implementation stay in the same scope.
Example: a cold-storage contractor that launched a new site with no migration plan. We exist so this is not your chart.
Clicks, week before launch
341
Clicks, last week
Launch dayNew site goes live
9 in 10
clicks gone
in four weeks
URL mapping
Before launch: preserve the useful search destinations
We inventory commercial URLs, establish the available baseline, map changed addresses and compare content, links and indexing signals. Important pages need intentional destinations, not a blanket redirect to the homepage.
Release responsibilities, access, checks and rollback arrangements are agreed with your team. Search coverage is easier to protect while decisions are still reversible.
- /services/cold-rooms.html/ (the homepage)/cold-room-installation
- /products/blast-freezers.html/ (the homepage)/blast-freezers
- /quote-request.php/ (the homepage)/get-a-quote
Example: a cold-storage contractor, rebuilding its site
Three old addresses, three pages that answer the same question. None is sent to the homepage.
After launch: establish what actually changed
We compare the release date with query/page visibility, URL behaviour and indexing observations. We inspect dropped content, redirect chains, canonical changes, crawl access and rendering.
Example: a cold-storage contractor, after a new site went live. Illustrative figures.
Two pages lost their clicks. Two did not.
We compare each page before and after the release date, so the investigation starts with the pages that actually changed.
Connect the technical map to the buyer journey
A functioning redirect is only part of the job. The destination must still answer the buyer's product, service or evaluation question and provide a useful next step.
The E-GMP archive shows why employer pages deserve their own attention: requests ranged from a single specialist to a 50-worker requirement. Candidate traffic cannot stand in for employer acquisition.
E-GMPAn 87% decline.
A dated diagnosis.
- September 2025
- 60,489
- monthly impressions
- June 2026
- 7,687
- monthly impressions
Site migration
E-GMP: 60,489 monthly impressions in September 2025 versus 7,687 in June 2026, before Strata's July pilot.
E-GMP's migration-related investigation led to a readable delivery path and five pilot pages shipped in July 2026. Its historical decline is the problem discovered; we do not present it as a recovery percentage.
Inspect the migration and employer caseHave a launch date or an existing visibility loss?
Send your site, planned changes and timing through the project contact below. We can scope a launch review, a deeper investigation or implementation support.
- 1yourbusiness.comLaunch14March
Send your site and the date
Your site, the planned changes and the launch date.
- 2412 clicks38
We list what buyers find
Every page that brings search visits today, with its numbers before launch.
- 3/services/cold-rooms.html/cold-room-installation
Every address gets a page
Each old address is matched to the page that answers the same question.
- 4Before launch341 clicksWeek 4Read again
We read it again after launch
Old addresses, indexing and clicks, against the numbers from before.
Before you start.
Can you guarantee we will not lose any traffic?
No migration engagement promises zero loss; it should give you a clear plan and accountable implementation.
Our launch is days away. Is it too late?
An optional call can help coordination when a release is imminent.
We are only changing our Shopify theme.
For a Shopify theme change, this platform-specific checklist covers templates, app embeds, buying behaviour and search checks.
Send us your site. We'll send back one useful finding.
- No call required.
- Nothing to buy afterwards.
- Within two business days.